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Psychology of Entrepreneurship


Dec 10, 2020

The pandemic has changed a lot of things for a lot of people all over the world. We’re all trying to adjust, and pick up the pieces. But the pieces are still falling. Businesses, large and small alike, are suffering. Some, like restaurants and retail stores, are finding it impossible to survive. The companies that are surviving are finding they have to embrace one trait to get by; adaptability. 

This is The Psychology of Entrepreneurship,

a highly produced, revealing audio docuseries that follows me, Ronsley Vaz, and my guests, as we strive to go inside & unravel the inner workings of the mind of an entrepreneur, artist, athlete, academic; to decipher what is the psychology of our decisions.

If you are an entrepreneur (BTW we consider that mothers are the original entrepreneurs) and would like to understand why we do certain things in certain situations, and if small changes in thinking can deliver massive amounts of results in success and happiness, then this podcast is for you.

Graham “Skroo” Turner makes building travel empires look easy.

Skroo is CEO of Flight Centre, one of the world’s largest travel agency groups. It all started in the 1970s when Skroo and his friend Spy created the company Topdeck. They bought a double-decker bus, named it Argus and built a really cool, unique company driving young adventurers around to travel destinations. In the ’80s, Skroo saw an opportunity in the air travel sector and took it. The first Flight Centre shop opened in Sydney in 1982, and the rest, as they say, is history. Today, Flight Centre is worth billions and has offices in 23 countries. Yes, you read that right. Billions.

But we’re currently in a pandemic. Flights have been reduced by 80% worldwide. Global tourism has seen a $195 Billion revenue loss. Nobody thought it would last this long, especially Skroo. He had just gotten back from a trip to London in March when things hit the fan. He didn’t have a plan at first but quickly learned that the only way his company was going to make it through this was adaptability. 

In this volume, Skroo and I talk about how he’s coped with the everyday surprises of running a travel company during a global pandemic. We get into the ways adaptability has crept into other areas of his life, not just his business. And of course, he gushes about his amazing family, who all happen to be entrepreneurs as well. Imagine that. If you’re a business owner and you’re struggling with how to hold on to hope right now, Skroo has some advice. Take a listen and let's all help each other through this.

Also within this volume:
  • The enormity of Flight Centre and its operations
  • Skroo’s entrepreneurial journey
  • The secret to his 40-year marriage
  • The War Room setup
  • The London marathon that almost was
  • Why Flight Centre’s workforce is so loyal
  • Travel Bubbles
  • Why it’s not about the numbers
Links & Resources:

Flight Centre

Topdeck

Skroo on LinkedIn

Skroo on Twitter

Coronavirus: The Impact on the Travel and Tourism Industry

Coronavirus: How big is the damage to the tourism industry?

Flight Sales to Boost Tourism Industry